2025 Global Digital Trust Insights

Cybersecurity is no longer just an IT issue—it’s a critical business risk that demands the attention of business owners and leaders. The 2025 Global Digital Trust Insights report, titled “Bridging the Gaps to Cyber Resilience: The C-suite Playbook,” highlights the pivotal role executives play in enhancing cyber resilience.

PwC Research has conducted this survey for 27 years. It’s the longest-running and largest annual report on cybersecurity trends.

Recommended Strategies for Business Executives

• Prioritize Cybersecurity as a Business Risk: Cyber risk should be integrated into the overall business strategy and decision-making processes. Treating it as a critical business risk ensures cybersecurity is given the attention it deserves at the highest levels of the organization.
• Invest in Cybersecurity Measures: Allocate sufficient resources to cybersecurity initiatives. This includes investing in advanced security technologies, regular cybersecurity risk assessments (CSRAs), and continuous monitoring to detect and respond to threats promptly.
• Establish Clear Cybersecurity Policies: Develop and enforce comprehensive cybersecurity policies that outline the roles and responsibilities for all employees to protect sensitive data. Regularly update these policies to address emerging threats.
• Enhance Security Awareness Training: Implement ongoing security awareness training programs for all employees, including executives. Building a security-first culture ensures everyone understands their role in maintaining cybersecurity.
• Lead by Example: C-suite executives should lead by example by adhering to cybersecurity best practices themselves. This includes using strong passwords, enabling multi-factor authentication, and being vigilant about phishing attempts.
• Foster a Culture of Cyber Resilience: Promote a culture where cybersecurity is seen as a shared responsibility across the organization. Encourage open communication and collaboration between departments to ensure a coordinated approach to cybersecurity.

It’s imperative for business owners and leaders to take a proactive stance on cybersecurity. By implementing the recommended strategies and staying vigilant against emerging threats, leaders can significantly enhance their organization’s cyber resilience.

Start by assessing your current cybersecurity posture and identifying gaps. Invest in the necessary resources and training to build robust defenses. Cybersecurity is a shared responsibility—lead by example and foster a culture of resilience within your organization. Your proactive efforts today will safeguard your business against the escalating cyber challenges of tomorrow.